My first job in search engine optimisation was in 1997. So much has changed - SEO is more nuanced than ever before, with every character, every comma having an effect.
In addition to writing about SEO and speaking at various conferences, I enjoy actioning it myself too. There's nothing quite like sending a client a graph showing their organic traffic skyrocketing - without them having to increase their monthly spend.
There are a few features in WordPress we take for granted, like easily being able to insert a ‘Read More’ break in our posts.
But in the new WordPress 5 editor (which was called Gutenberg during its development) finding that isn’t as easy as it should be.
Like all elements in the new editor you need to add it as a block – but you will not find it by searching for a block called read more.
Bizarrely, it’s just called more.
When it actually inserts into the editor it is named read more, which suggests to me this is a an oversight that will hopefully be fixed soon!