My first job in search engine optimisation was in 1997. So much has changed - SEO is more nuanced than ever before, with every character, every comma having an effect.
In addition to writing about SEO and speaking at various conferences, I enjoy actioning it myself too. There's nothing quite like sending a client a graph showing their organic traffic skyrocketing - without them having to increase their monthly spend.
By 15 hours.
This image is the search engine results page for a post I made on our Digital Kiwis site, 5 minutes after I posted it. (Yes, I manage to get new or updated content live on search engines almost immediately after they’re published. Behold my SEO!)
It’s the results from a search performed in New Zealand, on google.co.nz, for an NZ hosted website about a local company.
Yet it says it was posted 15 hours previously! I’ve mentioned this at conferences before, but Google really struggles with New Zealand as a nation (for so many searches if you don’t add ‘nz’ at the end of them you’ll see Australian results) but this seems like it’s just plain lazy.