My first job in search engine optimisation was in 1997. So much has changed - SEO is more nuanced than ever before, with every character, every comma having an effect.
In addition to writing about SEO and speaking at various conferences, I enjoy actioning it myself too. There's nothing quite like sending a client a graph showing their organic traffic skyrocketing - without them having to increase their monthly spend.
Just like a builder’s house is never finished, so too do SEO people end up overlooking their own sites. I really must do better!
Heading tags are often really poorly used on the web. It’s easy to think of them as an easy way to set your font size, but you’d be making a mistake if you did.
I’ve posted a blog to Digital Kiwis about heading tags and SEO, have a read.
The tl;dr version is really simple. First and foremost heading tags should be approached with SEO in mind, but there’s nothing wrong with playing around with your font styles to make sure your key text is used as headings – even if it’s not your largest text.