My first job in search engine optimisation was in 1997. So much has changed - SEO is more nuanced than ever before, with every character, every comma having an effect.
In addition to writing about SEO and speaking at various conferences, I enjoy actioning it myself too. There's nothing quite like sending a client a graph showing their organic traffic skyrocketing - without them having to increase their monthly spend.
Dear Peter Mahoney:
I don’t know if you can help me with that but my team and I noticed that emails we send from our server go automatically in Spam on Gmail.
That email issue is pretty common actually. All receiving email servers have different rules about what counts as likely spam or not. Gmail is particularly strict.
It pays to do everything possible to keep them happy, which includes (but isn’t limited to):
And if nothing works, then consider using Google Suite for your own email. You can get plugins that will actually send email out from your site via your own Google Mail account, which is pretty fool-proof. That’s what I do myself.
Email, basically, sucks. It’s 30 years old and has barely changed in that time. It’s just levels of geekery added on top of something that was already hella nerdy.